I’ve moved this essay plan to my new site – revisesociology.com – It you’re here for A level resources, you’ll probably find that whole site more relevant, this one’s more eclectic.
You may remember watching this video in class – with that psychopathic woman with the disturbing resemblence to Bruce Forsythe –
I used this to illustrate the Marxist view that ‘the family is a unit of consumption’ – What I didn’t mention is that it also serves as a good example of the ‘Toxic Childhood’ arguement – the idea that modern social changes are harmful to children.
The general gist seems to be that the first two have done lots of research into toxic childhood and make informed points backed up with evidence while the later two critics wave wafty overly intellectual and largely insubstantial statements at them to criticise them.
The Toxic Childhood camp wins the day in my view!
The video is divided into chapters and the best sections are the first few –
In the first section Agnes Nairn points out that whether we think advertising to children is acceptable depends on the way we view children – if you think children are in the process of becoming adults you will probably think they need protecting from advertising; if you think children are ‘beings who are already like adults’ then you will think advertising to them is fine.
In the second section she argues that children, and even teenagers (even 15 year olds) are emotionally immature, suffer higher levels of insecurity and lack the cognitive ability to realise they are being manipulated – and on this level advertising is wrong.
The next few sections talk about the reach of internet advertising – very much building on what the corporation DVD at the top of this post is talking about.
It goes on from there – with questions at the end!