Posted by Realsociology on September 28, 2013
I’ve been re-reading Zygmunt Bauman’s Liquid Modernity this weekend – I thought the following ‘caravan park’ passage so fitting as an analogy for British society that it was worth reproducing…. (pages 23-4)
‘The kind of ‘hospitality to critique’ characteristic of modern society in its present form may be likened to the pattern of a caravan site. The place is open to everyone with his or own caravan and enough money to pay the rent. Guests come and go, none of them takes much interest in how the site is run, providing the customers have been allocated plots big enough to park the caravans, the electric sockets and water taps are in good order and noise the owners of the caravans parked nearby do not make too much noise.
Drivers bring to the site their own homes equipped with all the appliances they need for their stay, which at any rate they intend to be short. Each driver has his or her own itinerary and time schedule. What the drivers want from the site’s managers is not much more (but no less either) than to be left alone and not interfered with. In exchange, they promise not to challenge the managers’ authority and to pay the rent when due.
Since they pay, they also demand. They tend to be quite adamant when arguing for their rights to the promised servics but otherwise want to go their own ways and would be angry if they were not allowed to do so. On occassion, they may clamour for better service; if they are outspoken, vociferous and resolute enough they may even get it. on occassion, they may find the managers’ promises not kept, the caravanners may complain and demand their due – but it won’t occur to them to question and renegotiate the managerial philosophy of the site, much less to take over the responsibility of running the place. They may, at the utmost, make a mental note never to use the site again and not to recommend it to their friends.
When they leave, the site remains much the same as it was before their arrival, unaffected by past campers and waiting for others to come; though if some complaints go on being lodged by successive cohorts of caravanners, the services provided may be modified to prevent repetitive discontents from being voiced again in the future’
Bauman contrasts this analogy to the era in which Adorno and Horkheimer developed their critical theory, pointing out their critical engagement with society took on the model of a household – they spoke (this is my interpretation now…. ) as if they were part of a shared household and had the right to redecorate it, and to make structural alterations.
Society (by which I think he means people in general, it’s not clear) used to accomodate the old ‘producer style critiques’ of Adorno and Horkheimer, but now people only tend to listen to ‘consumer-style critiques’ as modelled in the caravan site analogy.
The challenge facing critical theory, according to Bauman, is to convince all those caravanners out there to ‘come back home’ to society. I sent a pingback to The Caravaning Club….. that should start the ball rolling, unless they define it as harassment?